Hershey’s teams up with LA based artist KidWiseman to design limited edition 06oz. and 13oz. gummy packs with Jolly Rancher Gummies. Once the pack design was approved KidWiseman executed a 20x20 mural.
As the campaign officially launched we released a limited edition “content creator” box equipped gummy packages, 10 scented markers, a disposable camera and a coloring book.
“The mural depicts the Fruit Crew in a full Jolly Rancher world, bringing in his bold colorful repeating shapes and patterns and his logo and emblematic brand mask.”
- Packaging Digest
Gummies pack design.
KidWiseman and the Jolly Rancher design team went through several rounds of design reviews in order to nail the perfect combination of both brand elements to launch the gummies pack.
Review 01
Review 02
Review 03
Review + print rollout.
After a few rounds of revisions and tweaks we finally had the packaging just right. Once the final gummies pack design was approved we sent the design files to roll out in print nationwide.
20x20 Wall in Los Angeles.
KidWiseman and the Jolly Rancher design team went through several rounds of gummie packges in order to nail the perfect combination of each brand to launch nationwide.
