IVY Park Ozweego.
A partnership with Adidas seeking a forward thinking custom painted concept. Hiring creative director Evan Farrell AKA KidWiseman to create a new design approach to the popular IVY Park Ozweego. The provided shoe has panels and sections that could be manipulated with paint in ways that we’ve never seen in print production from Adidas.
The vision was to create a futuristic look by design. We would capture the process working with Alcreo Media, our production team. We achieved this by using RED cameras, low hanging fog and dynamic lighting. Social posts include retouched photography, a high level production video, and an ai animation all focused on the newly designed Ivy Park Ozweego.
Adidas Originals.
Adidas Originals.
Ozweego History.
In 1996, the original Ozweego was introduced by Adidas. According to the brand's archive, a multitude of Ozweego iterations were released throughout the 1990s, featuring proprietary tech like adiPRENE cushioning, and Torsion sole support.
The modern Adidas Ozweego is sticking to their roots and staying faithful to the original with classic mesh & suede.
Historically the Ozweego is known for it’s bright colors. However, we haven’t seen it with neon. Not Yet…
Vision + Direction.
Visual Concept:
Create a futuristic look using neon paint on the white and beige blank provided by Adidas. With 90% of the shoe covered this will allow the remaining white to pop off the neon and black colors painted on the panels.
Production Concept:
Use high quality production equipment, dynamic lighting and low hanging fog for a futuristic reveal of the custom painted Ivy Park Ozweego.
Provided Adidas Shoe: IVY Park Ozweego
Thinking in Layers.
Paint Application.
The main challenge with painting these shoes was that they are a combination of suede, mesh and rubber for the soul. The suede and mesh were filled in with dark grey and black allowing the soul and other rubber panels to pop with the bright neon colors.
Angelus Paint:
- Neon Pink
- Neon Yellow
- Neon Blue
- Neon Orange
What’s in the box?
The video showcases a suspenseful sequence as a figure walks up to a mystery box to find the blank Adidas shoe inside. He glitches and turns into the character, KidWiseman then proceeds to paint and reveal the new IVY Park Ozweego shoe design.
Ai Animation.
During the making of the video we also planned and shot short video sequences to be selected and used for a video animation reel.
