The challenge.
Design and paint Jordan Air 1’s for the 2023 CDL Champs.
Work with the Activision team to create a shoe that would be just as cool to place in a trophy case as they would be to wear.
Bridge the gap between video Call of Duty video game branding and physical piece of apparel.
TRUST THE PROCESS.
TRUST THE PROCESS.
Research.
We looked at several different colors and pattern combinations to best represent the Call of Duty brand. Black and Gold became the colors of choice.
Design.
We masked colors and patterns on different panels of the shoes in digital mock-ups for our reviews to narrow down each detail of the shoe.
Execute.
Everything with color would be hand-painted. Anything that wasn’t painted and left white would complement the rest of the design.
Concept 01
Concept 02
Concept 03
Concept 04
Review + Execution.
Once the final concept was chosen, we pulled the trigger and executed the painting procedure.
